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Ajmera Realty Quality, Innovation, Value for money…

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Dhaval Ajmera

Ajmera Realty, one of the leading real estate players made news recently for having pledged to plant more than 1500 trees as its contribution towards the Tree Plantation drive jointly with the State Government and Forest Ministry.

Ajmera Realty has always been a brand with strong inclination towards an environmental balance, hence joining hands with the government was the most seamless drive initiated. i-Green by Ajmera, will also elevate the buyerdeveloper relation as they pledge to plant three trees for every apartment booked. The trees will be on the name of the buyer so as to encourage the same value and work towards a greener Mumbai.To kick start the initiative, the Group planted over 300 plus trees at their Bhakti Park project in Wadala.

Dhaval Ajmera, Director Ajmera Realty, says, “We truly believe that Buildings, infrastructure and the environment are inseparably linked. Materials, energy, water and land are all consumed in the construction of buildings and infrastructure. These consecutively become part of our living environment, affecting our living conditions.”

Earlier in June, the group partnered in the launch of World Brokers Day with the involvement of all the stake holders. Ajmera Realty will now take the Developer Channel Partner Bond beyond realms of business and create a new benchmark in the real estate industry.

Established in 1966, the group is best known for bringing the mall culture in India alongside developing townships. They developed Asia’s largest township in Mira Road with 1500 buildings and 17000 apartments. Ajmera group has created 45 million sqft of space in the country. Quality, innovative construction technology, comfort, aesthetic appeal and maximum value for the customer’s money are a few attributes that enrich Ajmera Group.

“In the early 1970’s, the definition of housing was owning a home, not comfort or luxury, quite unlikely from today’s time. Nevertheless, luxury segment constitutes only two percent of the housing, while affordable 98 percent. After beginning in Mumbai, we took this brand of affordable residence brand to Pune, Surat, Rajkot, Bengaluru and Ahmedabad. Our mission is to preserve affordability with a world-class construction adopting modern technology, while ensuring timely completion. We want to create world class complexes for every strata of society. Our focus will be on building housing with all amenities required for healthy and happy living,” says Ajmera.

The Group has developed more than 20msqft of construction. Another 40msqft of construction is under pipeline on drawing board and in approval stages in different cities like Mumbai, Pune, Bangalore and Ahmedabad. “Our concentration would be more on the residential segment because we see more demand there.”

The Group has just acquired land in Bahrain for a residential project. The project will in all probability take off by the end of next year with tie- ups and collaborations. “Besides Bahrain, we are certainly keen on exploring developments in other countries as well.”

The major USP of the Group is timely delivery, through efficient planning. “Whatever area we plan, such as the carpet area, it is more or less 90-100 percent efficient to use. We do not waste space as passages not used by the buyers.”

Evolving construction practices

“In construction,” technology has improved a lot; earlier the slab cycle was one month and now it has reduced to as low as three days helping in terms of project completion. We have been using Mivan technology for quicker time and better quality coupled with advanced home automation systems.

“All our projects are defined under sustainable, green building norms, so wherever possible we incorporate basic sustainable features like STP plant, sewage treatment and rain-water harvesting system. Ajmera I-Safe (safe deposit locker cabinets) is group’s latest endeavor providing its customers with quality service.”

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