Asian Paints has associated with Mobicule Technologies to automate its home solutions service. For this, Mobicule has developed apps such as Pitch Book and Colour Consultancy that serve to streamline the service delivery for Asian Paints as also improve internal operations management and efficiency.
The Pitch Book app equips the sales person of Asian Paints with all the details they need to know to engage with the customers, offer them a number of service options – complete list of solutions available, painting process, advantages of certain services over other services, latest colours, trends and themes. The colour consultancy service helps them visualize which themes or textures to be used. Since the introduction of these mobile apps, Asian Paints has observed an increase in positive customer feedback and rating for services. More than 350 sales agents are equipped with these applications on their Android tablets across 13 major target cities like Mumbai, Delhi, Kolkata, Chennai among others.