Innovative ideas to solve global challenges are the focus of the “marketplace of innovations” in BASF’s “We create chemistry” world tour, which made its South Asia debut at Mumbai’s NESCO grounds in January. The tour, which kicked off in Mannheim, Germany, in January 2012 will continue until mid-2013 and is designed to help the company’s stakeholders experience some of the company’s leading innovations for a sustainable future. The interactive exhibition features 20 BASF innovations, ranging from organic solar cells to electro-mobility solutions to modern insulation materials and sustainable concrete technologies. Speaking to the media at the event, Prasad Chandran, Chairman, BASF Companies in India and Head South Asia said that BASF provided solutions that were sustainable, innovative and helped customers develop differentiated and innovative products, processes and technology. While the company does not provide “A” product, they definitely are a part of the product.
Prior to Mumbai, the “marketplace of innovations” has made numerous stops – Shanghai in China, Detroit, Florham Park, Charlotte, Houston, Mexico City, Toronto and Sao Paulo in North and South America. In Asia, after Mumbai, the tour will travel to Tokyo in February and Seoul in May 2013.