Birla Whites’s new product rane includes Terrazzo Flooring, Mosaic Tiles, Decorative Plasters, Textura, etc to add colour to the dreams of its customers. These products are being directly sold to customers via retail shops in India.
The company reports that it has maintained the highest NPS (Net Promoter Score) in the category. It has forward integrated in surface coating solutions space, which has predominantly been a Paint bastion. Birla White has a state of the art R&D center at Kharia where it has enhanced its products range from being just a white cement supplier to end-to-end solutions provider offering brands such as Birla White Wall Care Putty, Textura, Level Plast, GRC (Glass Reinforced Concrete) Brands. The company has established world class training module known as‘Vikas Training’ across India with the first center developed at KhariaKhangar, Rajasthan.