Deepshikha Khaitan, Vice Chairperson, CERA Sanitaryware Limited, launched Senator its premium brand in Ahmedabad recently.
CERA, the fastest growing brand in sanitaryware, faucet and tiles, has been established as the leader in the mid and upper segment, while Senator will cater to the premium segment.
The Senator range currently consists of sanitaryware, faucets, wellness and mirrors. The range would gradually be expanded to include more products.
Senatar is conceived by in house core team and is curated by the Italian designer, Ettore Giordano.