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Enhancing clients experience

Standing hidden in an unassuming residential building in the heart of Alkapuri, Baroda is Bhavana’s – a bridal boutique/ apparel studio, the latest interior project from Vikrama Architecture and Design

Standing hidden in an unassuming residential building in the heart of Alkapuri, Baroda is Bhavana’s – a bridal boutique/ apparel studio, the latest interior project from Vikrama Architecture and Design

The 2600 sqft Consisting of two levels – a lower level that functions as a display gallery and an upper level that serves as a studio, and a trial floor for brides-to-be.

Spring boarding off the store’s basic themes, the designers added in subtle cultural and traditional leitmotifs of organic dyes, floral themes, ethnic fabrics and weaves.

While the colour palettes in the store were intentionally kept earthy, neutral and metallic to keep the focus firmly on the apparel on display, light has been given a free hand to create striking silhouettes with the hexagonal motifs used across the store.

“The design originates from concept of having a neutral and earthy colour palette to keep the focus on designed garments. The ground floor has a height constraint of seven feet, hence the designers avoided a false ceiling. Instead we used a fabricated metallic element to frame bold printed textiles” says Rashika Khurana, Principal Architect, Vikrama Architecture and Design.

“Within the studio we created varied spaces to exhibit, display, highlight the garments. The intention was to bring back the client from shopping malls to the studio where each design is given its rightful due.”

The jali concept has a functional aspect to be used also as a hanger or display technique. Dark floor and metallic elements connecting upper and lower floors make the space seem more rustic yet opulent.

The double height wall has tall vertical laser cut panels which can easily pass off as a modern-day sculpture.

“We also made a creators’ wall along with the designer consultation area.This enhances the client’s experience by being close to the artist’s work realm. The client hence becomes a part of the creative design process. The trial rooms are accentuated by magnificent mirrors and graceful sofas all befitting the bride for her special day.”

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