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Focusing on customer confidence

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Piramal Realty, the real estate development arm of Piramal Group focuses on customer centricity in both residential and commercial real estate. Gaurav Sawhney, President- Sales talks to Buildotech

Piramal realty has projects across Mumbai. What are the special features of these projects in terms of design, technology and sustainability?

Piramal Realty aspires to enrich lives by setting new standards in customer centricity, architectural design, quality, and safety, in both residential and commercial developments. While being cutting edge and contemporary, our developments focus on embracing a more intuitive definition of luxury which celebrates nature, greenery, space, light, ventilation, art, culture and community living. A ‘Biophilic design philosophy’ guides all our architectural and landscape developments, resulting in natural lifestyles. This ensures that occupants remain well connected with nature.

Our residential projects such as Piramal Vaikunth houses an exquisite collection of apartments and town homes in the heart of Thane. It blends luxury living with nature’s tranquillity away from the urban grind. With plush landscaped design and world class amenities, Piramal Revanta’s community living is infused with vibrancy; and Agastya Corporate Park is our commercial development inspired by the principles of Biophilic design, offering multi-format office spaces, along with 50,000 sqft of landscaped gardens.

Piramal Revanta , Mulund is the new benchmark in contemporary luxury living. Located in the heart of Mulund and spread across eight acres of lush greenery, Revanta towers which are billed to be up to 60 storeys, are set to become the next referral point in Mumbai’s skyline.

Homes in Piramal Revanta are designed to maximise natural light and ventilation throughout the day. Additionally, the project has good connectivity and amenities making it an unmatched living experience.

Construction for Piramal Revanta has been awarded to Eversendai, best known for its work on Burj Khalifa in Dubai and the Petronas Towers in Malaysia. Sandeep Shirke Associates are the Associate Architects for Piramal Revanta, and will be working alongside KPF to deliver elegant designs that work in harmony with the environment.

How far has the Piramal Assurance programme been successful?

Aimed at addressing the existing trust deficit in the real estate sector, Piramal Assurance is a unique initiative from Piramal Realty. Piramal Assurance is a first-of-its-kind initiative in the global real estate industry, wherein a customer can return the purchased unit, no questions asked, at 95 percent of the market value at any time until possession.

This Assurance offers homebuyers with ‘peace of mind’ from the date of execution and registration of the Agreement for Sale, up until the time of possession of their residence for fit-out purposes. The response to the initiative has been positive.

What is your strategy to be successful in the current real estate market?

Our strategy in real estate is multi-faceted. The first is to ensure we stress the importance of marrying biophilic design with practical luxury and community living. Part of this will include an increase in sampling of the projects through events to provide a more personalised experience to homebuyers.

Another key factor is to create high-quality engagement with customers via sales and experience centres, which can bring projects designed by world-class partners to life. Lastly, it is imperative to instil confidence into the consumer, which we are trying to achieve through our 100% buyback guarantee, Piramal Assurance.

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