HSIL Limited, the sanitaryware company has entered into a co-branded marketing arrangement with Groupe Atlantic, France, specialist in thermal comfort solution to introduce a range of ‘Water Heaters’ in the India market. Co-branded as ‘hindware-atlantic’, the water heating range will offer cutting-edge technology and premium design to offer comfort with significant cost savings in this product category.
Targeting consumers across SEC A+ to B, the range encompass instant heaters of one litre to high capacity 25 litres and will be available in metros, mini metros and tier 1 and 2 towns to begin with. The distribution channels will comprise electrical, CDI, and organized retail outlets. Special brand experience zones will be created within these stores to attract traffic.