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“Innovative products need skilled installers”

USG Boral has been in India since 2013. The name comes from the two very well-established names, USG and Boral, each a global leader in the Building Material Industry. USG is the market leader in North America for more than 100 years and Australia based Boral is in the building material space for almost a century. Now, the company jointly operates in Australia, Asia including India. We cater to entire range of modern building materials that provides solutions for acoustics, fire safety, earthquake and energy efficiency requirements in modern construction. Energy is a big issue which needs to be addressed. Koushik Sarkar, CEO, USG Boral Building Products (I) Pvt Ltd spoke to Buildotech.

USG Boral’s modern building material solutions

Our products cater to comfort, safety, aesthetics and other benefits related construction – like building fast & light weight, etc..

Gypsum board is our flagship product and the plaster board is one of the most important part of the system and solutions that we market. We also make mineral fibre ceiling tile which are used for false ceilings.

We have a host of innovative products, Durock cement board is a new product which is recently launched. This can be used to make exterior facades and walls. We are also incubating an innovative wall putty, Tuff Silk which will bring in a new standard of finish in the Indian building material market.

How does your product range help in maintaining the building temperature?

There are many aspects to green construction and we address the issue by helping designers and builders build sustainable & green structures in a wholesome manner.

Dry walls is a solution where in we fix the boards through the dry method. Whereas in the traditional method of wet construction, it requires scarce raw materials like ground water, brick and sand. So, the moment you do wet construction you start doing it in a non-green way. A lot of carbon-di-oxide is produced during the production of cement, and hence, wet construction leads to high carbon footprint. And that’s where we come in with dry construction which replaces wet construction and help save scarce natural resources.

Our boards are sustainable and manufactured in a very energy-efficient way. For example, If you look at our factories they are zero effluent factories.

We have one factory in Khushkhera (60kms from Delhi) and another one in Chennai. Our products are recyclable which you cannot do with cement because once the cement sets, it cannot be used again. That’s one aspect of green and then there are other aspects of green which provide solutions to save energy. So, when you make a dry wall it is like a hollow wall inside in which you can put insulation. And you can make a wall of the building envelope that significantly brings down air-conditioning cost. So, that’s another aspect of green.

More on the product applications

Almost all our products are enlisted as Green products in GRIHA. Again, almost all buildings rated with Gold or Platinum LEED are using our technology or similar ones to earn the required points. For example, we are working very closely with ITC Kohinoor in Hyderabad, which is very cautious of earning a LEED Platinum rating. We work with these green building councils like IGBC & GRIHA to promote sustainable construction.

We work with architects, designers and developers to create solutions for all kind of buildings.

What are these big formats?

Anything which is a big development where there is a structured decision making. We engage with different stakeholders and provide the appropriate support & solution; it could be one of these high-rise towers in Worli or at Bandra-Kurla complex. Mumbai. It could be a big hotel, hospital, residential or commercial. But we do find that the commercial sector adopts Drywall construction faster.

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