The Delhi government is offering builders and the hospital industry a stimulus to build more and has allowed hotels to use 20% of the total built-up space, where they are permitted to set up a commercial and retail wing, to build and sell apartments. Owners of such apartments will be able to use all the facilities that a hotel offers, including daily housekeeping, dedicated concierge and a 24-hour room service, spas, restaurants and banqueting facilities.
In such a scenario, the hospitality brand would give the project its name, work on the interiors, furnishing and additionally provide in-house facility management services, while the developer develops and markets the apartments. Residents of such apartments will be able to avail amenities like 24-hour concierge, valet parking and direct-dial access to the services of the hotel including in-room dining and even a limousine service, available for a separate fee wherever applicable. This move is expected to introduce the trend of owning branded residences that are managed by hotel chains and are part of the hotel compound. The unique concept has already caught the fancy of The Leela Palaces, Hotels and Resorts who launched their first branded residences project in Bangalore.