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Pepperfry goes ‘Hybrid’

The trend of E-commerce players foraying into physical retail is pretty new to India. As part of differentiating their brand from the clutter of online brands, some e-retailers have been setting up shop offline. Pepperfry has joined this list of e-retailers going ‘hybrid’ by recently leasing a 1,800sqft at Santacruz in Mumbai, growing its offline presence across India.

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