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Simulating a Virtual Reality

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ANSYS, Inc. is an engineering simulation software developer headquartered in Pennsylvania, USA. Making its presence in India in around 2006, it has come a long way in promoting simulation products to address the ever increasing complexities of engineering and product development. Rafiq Somani, Country Manager Ansys India, ASEAN and ANZ spoke to Buildotech about the growing simulation software market in India and recent innovative developments in the segment.

Brief on Company background & operations

Founded in 1970 in U.S., Ansys the CAE (Computer-aided Engineering) developer employs about 2,600 professionals globally with many of them being engineers and experts in the fields such as finite element analysis, computational fluid dynamics, electronics & electromagnetics and design optimization. Our staff includes more Master’s and Ph.D.-level engineers than any other simulation software provider. The company has been recognized as one of the world’s most innovative and fastest -growing companies by prestigious organizations. We reinvest 15% of our revenues each year into research to continually refine our software. In India, the company started its journey in 2006 with the acquisition of Fluent, a CAE developer specializing in CFD (computational fluid dynamics) software. Today, we operate as a wholly owned subsidiary of Ansys Inc., USA with headquarters in Bengaluru and offices in Pune, Kolkata, Chennai, Hyderabad and Noida.

The growing role of simulation tools in Indian building/construction industry

According to an industry estimate, the connectivity boom known as the Internet of Things (IoT), will greatly streamline communications among our electronic devices, improving the way we live, work and play. Smart homes, connected cars and wearable electronics are just some early examples of IoT. Ansys is creating innovative new products for the Internet of Things, using predictive physics-based simulation software. ANSYS simulation technologies are speeding the development of IoT devices, networking infrastructure and cloud computing platforms.

With the announcement of developing smart cities, we see a major role for our company as a simulation software developer for the infrastructure, transportation as well utilities segment engineering needs. Other potential growth segments for simulation tools are the green buildings which require, light, HVAC and energy simulation for efficient designing and safety & security where software can be used to simulate the escape routes, emergency feature, smoke detection etc., even before the building is constructed. Similarly, as Indian cities are growing vertical, wind engineering becomes an important consideration. Thus, the use of wind impact simulation software
will grow tremendously.

Importance of including simulation early in the design cycle

Computer aided simulation is a mathematical version of the real world that made its mark with nonmoving objects initially and now we can actually see how things will work when completed. If we are planning smart cities and infrastructure like stadiums for forthcoming international sports events, we would need to start designing much ahead so as to have the concepts simulated even before they are constructed so as to include green features, structural stability and security aspects. The key benefit for the businesses in including simulation early in the design cycle is that they don’t have to build physical prototypes to test their products on different parameters. The virtual prototypes can be tested for all types of conditions repetitively to make improvements in the final design of the product.

The potential of Indian market for specialized software

Indian companies need to be more open to using latest technologies, though there has been a lot of progress in the last two decades. The biggest challenge of specifically the construction industry in India is that majority of it is unorganized. Technology awareness is still very low, though many large scale professional players are now adopting new technologies in construction. Ansys software is mostly being used by varied engineering consultants working on large projects and we see the trend rising with growth in smart city construction and tall towers. With greater emphasis on economic and infrastructure development, we see great potential for our products in the infrastructure, defense & aerospace sectors in India.

We have software for mechanical or structural physics, electronics physics, airflow physics and fluid physics. Depending upon the application and requirement, the simulation software for the particular physics are utilized. The main sectors where Ansys software is being used in India are aerospace & defense, automotive, oil & gas and electronics. Now we are very bullish on construction sector as well because of the government focus on smart infrastructure development across the country. On the whole, we do see these as growth verticals.

Ansys marketing strategy for India

Indian organizations are facing pressures to create the products which are innovative, affordable and yet make profit. To create such products multi-physics analysis becomes imperative as a multi-physics software will provide a comprehensive and integrated structural, thermal, fluid and electromagnetic analysis within one framework. Ansys is the only technology that has dived deep into all three physics- Structure, Fluid Flow, and Electronics. Innovation will continue to fuel product growth across industries in the future and Ansys is well-positioned to add significant value to product development processes.

India is one of the fastest growing engineering simulation markets in the world with already a significant customer base for us. Since 2014 our growth strategy is focused on three tier approach i.e. go to market, getting strategic accounts and the big market. In the years to come, we wish to double our revenues changing our go to market strategy and also scale to the bottom line to SMBs.

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