Smart Organisations have figured out a way to increase employee motivation & satisfaction, creativity through artistic experience at work place. The artistic positive environment helps optimise productivity and individual development. Companies like Google are turning office spaces into happy zones for their employees. Colourful settings at meeting rooms, murals on the walls, innovative seatings, all make the workplace a fun place. Hetal Shukla, an interior designer and graphic artist shares his experience of designing the environmental graphics for the Google office , Hyderabad and tells us why he chose the ‘Map’route. His design studio Artlab has a versatile approach when it comes to enhancing interior and architectural spaces.
There is always imagination at work while taking a brief from top rated companies to understand how they go about with their work processes and how they employ some raw talents. It is an experience to understand the kind of people the company deals with along with their finer nuances of work style. It is challenging to contribute to their enthusiasm by completely altering the aesthetics of the workspace to turn their actions and thoughts in terms of delivering performance.
Creating a work of art that could speak out to the general audience and establish the relationship between the category of work and office context was what we desired to generate.
By using a map as the central theme, we not only wanted to cater to the aesthetics but also incorporate the essence of the brand Google Earth. This is what led to the integration of art with the flavour of the brand in the world map.
The intention & inspiration behind this theme was to change the stereotype of maps being boring to approach…! Maps do not normally have any aesthetic value and they considered to be complex in nature taking a lot of effort to deal with. When I was ready with the theme, I realised I was working with the creative team of Google and it was really important to match its expectations! And it is equally necessary to gain the trust of the client rather than actually making the client understand all your concept details.
The challenging process
A draft plan was formulated by making the environmental graphics more interactive and informative. The first session conducted by the Google officials was more on the lines of capability. They wanted to understand if we could blend the project in with the kind of work they did. Though I was dissuaded from making my presentation by many, I did get applauds finally for the concept.
A major challenge was that the many did not understand the meaning of an installation. We had to work on the walls on the building and were given just three months. The design process was started in June 2013 and the project got completed by December.
The process of elimination was one of the tactics used by the team which I appreciated. This made it easier for me to think around as we worked as a team. It was not only about presentation and then approvals, it was about the citation and exchange of thoughts and ideations. In total, we had about eight odd sessions (three months of brainstorming) for sorting as to where we could execute which plan, taking into consideration the size of the idea with the scaling dynamics.